Alfred Gescheidt : 30 Ways To Stop Smoking

Alfred Gescheidt b.1926 USA

30 Ways To Stop Smoking

Published by Pocket Books, New York, 1964.
Softcover

Known for both flattering and mocking American sensibilities, Gescheidt was both brash and driven. He was a gun-for-hire photographic artist during the boom of the 50s and 60s Mad Men advertising era. His imagination, combined with his technical prowess, made him a sought-after idea man and innovator, quickly establishing him as leader of both technique and content in his field. His iconic book on stopping smoking published in 1964 is near impossible to find. 

Signed